Latest News

Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

FEB 12

Toy Fair® Turns NYC into the Ultimate Playground

FEB12

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

FEB 10

Bid to Give the Gift of Play! Toy Foundation Online Auction is Now Open

FEB10

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

FEB 10

People of Play™ Toy Fair® Party Marks 26 Years of Industry Connection in Support of the YIC

FEB10

People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.

FEB 09

Countdown to Toy Fair®: Top 6 Tips for a Successful Show

FEB09

The wait is almost over! The 120th Toy Fair® will kick off this weekend, taking place February 14 to 17 at the Javits Center in New York City.

FEB 06

Don’t Miss the Toy Trends Briefing at Toy Fair

FEB06

Get ready to discover the hottest toy and play trends of 2026! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping

FEB 04

WiT Announces New and Returning 2026 Board Members

FEB04

Women in Toys, Licensing & Entertainment (WiT) has appointed Cristina Liquori and Tracy Warshauer to its 2026 Board of Directors, each for a three-year term.

FEB 03

Engage with The Toy Foundation™ at Toy Fair®

FEB03

From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.

JAN 30

Class is in Session at Toy Fair®

JAN30

At Toy Fair®, education goes hand in hand with innovation. Beyond product discovery, the show offers a robust slate of educational programming designed to inform, inspire, and empower the global toy industry.

JAN 29

Maximize Your Exposure at Toy Fair® 2026: Exclusive Media Opportunities

JAN29

Toy Fair® 2026 is fast approaching, and now is the time to ensure you’re fully prepared to take advantage of the media opportunities designed to boost your brand visibility and connect with key industry professionals.

JAN 27

Toy Fair® 2026: New Event Features & Important Reminders

JAN27

The global toy industry is gearing up for Toy Fair®, set to take over the Javits Center in New York City in just a few weeks. From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.

JAN 26

CPSC Acting Chair to Deliver Keynote Remarks at Toy Association’s Toy Safety Seminar During Toy Fair

JAN26

The Toy Association™ has announced that Peter Feldman, acting chair of the U.S. Consumer Product Safety Commission (CPSC), will be the keynote speaker at the “Toy Safety & Legislative Update” during Toy Fair®.

JAN 23

Don’t Miss Your Chance to Participate in the Toy Fair® Product Preview – Deadline is Jan. 28

JAN23

Toy Fair® exhibitors have until Wednesday, January 28 to book an appointment with the Toy Fair PR team to share information about their top priorities at the show.

JAN 22

Don’t Miss these After-Hours Events During Toy Fair®

JAN22

Toy Fair® in New York City is renowned for being the ultimate destination for discovering the latest and greatest products in the toy industry — but the fun doesn’t stop when the show floor closes. From the “Oscars” of the toy industry to networking mixers, there are several after-hours events taking place throughout Toy Fair week that attendees will want to mark on their calendars.

JAN 20

People of Play™ Announces POP Week 2026 Dates, Returning to Chicago November 5-8

JAN20

People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.

JAN 20

Purchase with Purpose: Toy Fair® Launches On-Site Store

JAN20

Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.

JAN 16

Toy Association to Host Safety & Legislative Update at Toy Fair®

JAN16

The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).

JAN 15

Free Media Opportunities at Toy Fair® 2026

JAN15

Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place February 14 to 17 at the Javits Center in New York City.

JAN 14

Companies Invited to Participate in Toy Fair® 2026 Student Congress Day

JAN14

Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, February 15 during the four-day show at the Javits Center in New York City.

JAN 13

Major Toy Companies Unite to Support The Toy Foundation™ at the TOTY® Awards

JAN13

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

JAN 13

Toy Fair® Attracts Top Retailers & Press

JAN13

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.