Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know

toy fair show floorApril 8, 2025 | The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1. Companies that wish to submit their renewal application for Toy Fair 2026 should note the following important information:

  1. Key contacts from all Toy Fair 2025 exhibitors have received an email on Monday, April 7 with the subject line “IMPORTANT: Toy Fair® 2026 Booth Renewal Information.” This email outlines the renewal application process, including loyalty points, the booth selection process, and more.

    Companies that are eligible and did not receive an email, or would like to change their company’s key contact, should immediately contact their account executive: Simon Yung (companies beginning with A–M), or Michael Lynch (N–Z).

  2. On May 1, all eligible companies will receive a unique application link via email with the subject line “Toy Fair 2026 Early Renewal Application Now Open.”

  3. Companies that lock in their exhibit space early will be included in the priority round of booth space assignments, taking place in June.

“Toy Fair continues to be the industry’s most powerful platform for driving discovery, connection, and growth,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Strategic timing is everything, and the early renewal application period is your first move toward success at the show. So, secure your space early to stay ahead of the curve, lock in premium placement, and be part of the momentum that makes Toy Fair the industry’s can’t-miss event.”

General exhibit sales will open in June. Stay tuned for the official date announcement.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration will open in October. Visit ToyFairNY.com to learn more.