Toy Fair® 2025: Renew Exhibit Space by February 29 & Other Key Dates to Know

toy-fairFebruary 27, 2024 | Toy companies and play professionals interested in participating in the next Toy Fair®, taking place March 1 to 4, 2025 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined below:

February 29: Renewal Deadline
The renewal period for returning Toy Fair exhibitors is currently open and will close at the end of the day on Thursday, February 29.

All 2023 Toy Fair exhibitors that are eligible for renewal received a unique application link via email with the subject line “Toy Fair 2025 Early Renewal Application Now Open.” Within the application, returning Toy Fair exhibitors can apply for booth space in specific product zones, opt in for turnkey packages to make move-in as simple as possible, and get a first look at sponsorship opportunities.

Companies that are eligible should contact their account executive: Simon Yung (companies beginning with A–G), Stacy Liebensohn (H–P), or Michael Lynch (Q–Z), with any questions.

March: Hotel Room Blocks Open
In March, exhibitors and attendees can secure accommodations with the best availability and rates for Toy Fair. Rooms rapidly fill up, so booking your hotel as soon as possible is recommended. The Toy Association will share more information as soon as room blocks open. Note: onPeak is the only official housing partner for Toy Fair. Beware of working with unauthorized hotel resellers.

April: First Round of Booth Space Assignments & General Exhibit Sales Open
Exhibitors that lock in their exhibit space during the renewal period will be included in the priority round of booth space assignments, beginning in April.

General exhibit sales will also open in April for any company, including first-time exhibitors who are interested in exhibiting in Toy Fair’s LaunchPad, to apply for a booth on the Toy Fair show floor. Stay tuned for more information in the coming weeks.

June: Toy Fair University Call for Presentations Open
Experts and thought leaders will be invited to submit presentations for consideration to take the stage at Toy Fair. Toy Fair University will feature a wide range of experts and provide access to the strongest, most comprehensive thought leadership in the global toy and play industry.

September: Attendee Registration
Registration for buyers and other industry professionals will open in late September. All attendees will have access to everything Toy Fair has to offer, from specially curated educational sessions to access to nearly eight football fields worth of toys and games.

“As we gear up for another unforgettable Toy Fair, we encourage all toy companies to mark these important dates on their calendars and seize all opportunities available,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “From the renewal deadline to the excitement of exhibit space assignments, each milestone brings toy companies one step closer to showcasing their latest innovations and connecting with industry leaders. Remember, Toy Fair is where exhibitors shine on a global stage, and we can't wait to welcome you back in Q1 in 2025!”

Additional information will be announced in the coming weeks for taking part in Creative Factor Inventor Day, participating in Student Congress, and more.

Toy Fair® will take place March 1 to 4, 2025, at the Javits Center in New York City. Visit to learn more.