Toy Fair® Media Impressions Reach 3.22 Billion: Read the Recap Report
November 15, 2023 | The Toy Association™’s Toy Fair® 2023 Media Recap is now available, which can be viewed below. The report provides insight into Toy Fair’s top-tier media coverage, which combined with the showcase of tens of thousands of innovative toys and games, contributed to the event’s success in generating 3.22 billion impressions to date and helping build excitement for the upcoming holiday season.
“Toy Fair 2023 stood out for its diverse and high-quality media representation, from traditional outlets such as broadcast networks and print publications to a myriad of digital platforms and prominent kid and family content creators,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “This broad and inclusive coverage helped exhibitors to forge new media relationships as well as get their products in front of journalists and influencers for gift guides, business stories, and TV segments covering the hottest toys for this holiday and beyond.”
Media coverage for the event was extensive, with over 3,000 individual placements across print, online, radio, and TV outlets leading up to and during Toy Fair. Product preview meetings taken with exhibitors leading up to the show further bolstered the Toy Fair PR team’s ability to attract coverage on a range of topics, including supply chain forecasts, holiday shopping predictions, and timely consumer toy trends.
Members looking for additional ways to get involved with upcoming media opportunities with The Toy Association or to ensure their products are considered for future trend coverage are encouraged to reach out to The Toy Association’s Jennifer Lynch, content developer.
For more information on The Toy Association’s year-round media coverage and trend tracking, visit toyassociation.org/trends.