Global Press

Credentialed, global press visit Toy Fair for the hottest trends, newest products, and industry news. The Toy Association is committed to providing a positive experience for press covering the show. All members of the press must apply annually with the latest accurate credentials to attend Toy Fair. Attendance in prior years does not guarantee entry to this year’s Toy Fair.

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PRESS REGISTRATION

Our guidelines outline all you need to know about applying, approvals, and attending.

Contact toyfairpress@gmail.com with any questions about Press Registration.

 
 

Press Credentials

The Toy Association requires a company business card, which must show your name, title, and company name, and two additional documents from the list below:

  • Police-issued Press Card
  • Current masthead or similar editorial page listing your name and editorial title
  • Recent bylined article indicating you are a staff editor, writer, reporter, or regular contributor
  • Letter on company stationery identifying you and your editorial position at a specific media outlet
  • Freelance writers, reporters, or photographers must show a verifiable letter or assignment from a legitimate media outlet.
  • Printed copy of your online publication showing your name and title in an editorial capacity. (Those with personal websites, editors, or content creators are not eligible.)

BLOGGER CREDENTIALS

Bloggers must provide a web analytics screenshot from either Google Analytics, StatShow, SimilarWeb, etc., as well as a company business card, which must show your name, title, and company name.

BLOGGER REQUIREMENTS

  • A minimum of 5,000 unique visits per month (UVM); must submit
  • Blogs must reflect current toy industry-related posts created on a weekly basis

INSTAGRAM INFLUENCER CREDENTIALS

All Instagram influencers must submit their Instagram URL for review and approval.

INSTAGRAM INFLUENCER REQUIREMENTS

  • A minimum of 15,000 followers with images related to toys, play, and/or youth entertainment posted weekly to the channel
  • Content must be family-friendly, and reflect a valid reason why influencer would attend Toy Fair
  • Child influencers with no other affiliation are subject to review by show management and will be approved on a case-by-case basis.

RADIO/PODCAST HOST CREDENTIALS

All podcasts will be approved on a case-by-case basis and must provide a screenshot of their total amount of subscribers and downloads.

TIKTOK INFLUENCER CREDENTIALS

All TikTok influencers must submit their TikTok URL for review and approval.

TIKTOK INFLUENCER REQUIREMENTS

  • A minimum of 10,000 subscribers with videos related to toys, play, and/or youth / family entertainment posted weekly to the channel
  • Children will only be permitted if they serve as a main personality on the channel
    • Qualifying children must be at least 5 years old and each child in attendance must have one qualified adult accompanying them at all times (1:1 ratio). Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per channel.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.

YOUTUBE INFLUENCER CREDENTIALS

Youtubers must provide their full URL and a screenshot of their channel page with subscriber number.

YOUTUBE INFLUENCER REQUIREMENTS

  • A minimum of 50,000 subscribers with videos related to toys, play, and/or youth entertainment posted weekly to the channel
  • Children will only be permitted if they serve as a main personality on the channel
    • Qualifying children must be at least 5 years old and each child in attendance must have one qualified adult accompanying them at all times (1:1 ratio). Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per YouTube channel.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.

Press Protocol

It is important to note the following:

  • It is strongly recommended that you schedule appointments in advance of Toy Fair.
  • While on the show floor, photographers and camera crews must obtain an exhibitor's permission before filming or photographing.
  • Exhibitors will check badges and ask questions about the media outlet of those who plan to interview, photograph, and/or film inside their booth.
  • Registered members of the media cannot actively solicit free samples from exhibitors. There are no restrictions on samples that an exhibitor can offer.

Press credentials will not be granted to anyone with title or purpose listed below (please visit the general registration page to see if you qualify for admission under a different category):

  • Publishers and associate publishers and any advertising personnel, including directors, managers and account executives.
  • Administration, presidents, vice presidents, general managers, managers, marketing managers, marketing representatives, public relations representatives, promotions staff, accounting staff, graphic designers or engineers.
  • Anyone whose principal purpose for attending TOY FAIR is, in our judgment, for reasons other than generating news coverage of the event or its participants.

For additional information, contact Adrienne Appell, senior director of strategic communications, at 646.520.4863.

On-site at the show

The Toy Association is committed to providing a positive experience for press covering the show.

Press Room
Press Room
Press Room
Press Room

Toy Fair On-Site Press Center

The Toy Association’s official Press Center is reserved exclusively for credentialed, approved members of the press attending Toy Fair. Acting as a home base during the show, the space can be used to conduct interviews and work on articles for publication. Exhibitors and PR representatives will not have access to the Press Center.

The Press Center has a limited number of Wi-Fi-enabled computer work stations available for use. Phones and phone lines are not provided. Coffee service is provided during posted hours each morning and afternoon during Toy Fair.

Exhibitors will have hard copies of their press materials in their booth. These will not be available in the Press Center.

Toy Fair On-Site Interview Lounge

Credentialed, approved members of the press attending Toy Fair can request the use of designated interview space located adjacent to the Press Center to conduct an on-site interview. Access to the lounge will be limited to the duration of the scheduled appointment. Place your reservation at the Press Center Concierge Desk. Tables are limited and subject to scheduling requirements established by management. Ambient noise could make broadcast segments difficult. A Toy Fair step-and-repeat is available for photographs and broadcast interviews. Private rooms are not available.

Live Broadcasts, On-Site Events, and Satellite Media Tours

All special requirements must be arranged and pre-approved in writing with Toy Fair management at least 48 hours prior to execution. The Toy Association may limit these opportunities at its sole discretion.

Camera crews must not block the flow of exhibit floor traffic for any extended period of time.

Toy Fair Online Virtual Press Room

Press materials will be available through Toy Fair’s Official Online Press Room. This serves as the primary destination for press to source exhibitor news before, during, and after Toy Fair. Exhibitors are encouraged to post online press kits containing product information, company profiles, and contact information. Information remains on the site for one year.

For additional information, contact Adrienne Appell, SVP, marketing communications, at 646.520.4863.