Toy Fair is the Western Hemisphere’s largest go-to-market event for the toy and youth entertainment industry. There’s more than 1,000 exhibitors showcasing more than 150,000 products. Toy Fair welcomes 10,000 buyers from 100 countries and 1,000 members of the global press.

Due to persistent COVID-19 concerns, Toy Fair in February 2021 has been postponed to May 1-4, 2021. Toy Fair is held annually in New York City’s Jacob Javits Convention Center.

Global play professionals gather to conduct business at Toy Fair. This includes manufacturers, retailers, sales representatives, licensors, inventors, designers, the press, and more.
Submit an application online to qualify for booth space. Click here to apply.
Toy Fair welcomes 10,000 buyers from 100 countries who meet with more than 1,000 exhibitors. For a list of retailers who are attending or have attended in the past, click here.
Yes, there are retailers who write orders at Toy Fair. Order writing is done at the discretion of each individual buyer.
Yes, each year Toy Fair welcomes more than 1,000 members of the global press. Each member of the global press in attendance is highly vetted by The Toy Association’s team.
Yes, onPeak is the exclusive event accommodations partner for Toy Fair. They can help secure reduced-rate hotel rooms in New York City. Click here for more information.
Toy Fair exhibitors should address exhibit space and sponsorship billing questions to Irena Jaroszewski (646.520.4864).

Additional questions?

Contact your Toy Association account executive.

Company names beginning with:


Simon Yung

Email Simon


Stacy Liebensohn

Email Stacy


Leigh Carleu

Email Leigh