Toy Fair Everywhere is Open for Business

January 25, 2022 | In the absence of Q1 live events, toy companies are encouraged to leverage Toy Fair Everywhere to advance their business – not only during Toy Fair season, but all year long.

“Toy Fair Everywhere is the ideal environment to get matched with new buyers year-round, engage with current and prospective customers, and showcase entire product lines or curated offerings with photos, videos, and catalogs,” said Kimberly Carcone, senior vice president of global market events at The Toy Association.

Toy Fair Everywhere is hosting Category Marketing Buying Events throughout 2022 to provide a focused environment for buyers to explore and shop – from Toy Fair Month kicking off on February 21 (the week that Toy Fair New York would have taken place), to Outdoor Play & Sporting Goods (beginning March 21), to Arts & Crafts (as of April 18), Games & Puzzles (May 16), and more. [See image for full schedule].

“Companies that are looking to get their products in front of buyers in light of the continued absence of in-person events can count on Toy Fair Everywhere to boost sales,” added Carcone.

Toy Fair Month on Toy Fair Everywhere will also feature virtual educational content that was slated to take place at the Javits Center, including the Toy Trends Briefing, seminars about the Metaverse, and more.

Want to learn about showroom packages and how to get started? Contact Simon Yung for company names beginning with A–G; Stacy Liebensohn for companies beginning with H–P, or Michael Lynch for companies beginning with Q–Z.