The Toy Association Promotes TOTY ’22 Finalists as Holiday Must-Haves
November 16, 2021 | With global supply chain bottlenecks already impacting inventory on toy shelves, The Toy Association is highlighting The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards finalists as “must-haves” shoppers will not want to sleep on.
To coincide with the reveal of the 114 finalists across 16 categories of play, The Toy Association’s trends team joined Fox 4 Dallas on November 8 to showcase a selection of finalists and encourage consumers to head over to ToyAwards.org to vote for their favorite picks. Additional segments featuring TOTY finalists are being planned for the coming weeks.
TOTY finalists also garnered attention on social media when top toy and game influencers unboxed the finalists on November 8, helping to showcase the nominees for categories including Creative Toy of the Year (Toy Caboodle), Grown-Up Toy of the Year (Pixel Dan), Outdoor Toy of the Year (Deion’s Playtime), Plush Toy of the Year (Melody’s Treasure Box), and more. The efforts have thus far resulted in nearly 13 million social media impressions to date.
“As we enter the annual season of giving, these media efforts help to highlight the TOTY finalists as the perfect products to round out kids’ wish lists while shining a spotlight on the philanthropic work of The Toy Foundation,” said Pamela Mastrota, executive director of The Toy Foundation. All proceeds from the TOTY Awards benefit The Toy Foundation in its mission to deliver toys, funds, and the healing power of play to children in underserved communities everywhere.
Toy fans everywhere can vote for their TOTY favorites at ToyAwards.org through January 4. Every vote cast serves as an entry in the TOTY sweepstakes, giving consumers a chance to take home the winning toy in each category. Winners in each category, as well as the coveted overall “Toy of the Year” Award and the “People’s Choice” Award winners, will be announced during the TOTY Awards gala to be held in New York City on Friday, February 18, 2022.
Visit TOTYAwards.org for more information.